BloomPro Offers Services to Independent Florists

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Inde­pen­dent florists may be inter­est­ed in a new offer­ing from online flo­ral mar­ket­place Bloom­Na­tion. The new ser­vice, called Bloom­Pro, basi­cal­ly offers inde­pen­dent florists the option of hav­ing a ded­i­cat­ed flo­ral com­merce account man­ag­er at their dis­pos­al with­out hav­ing to hire one.

If Bloom­Na­tion is a gym for florists, Bloom­Pro is the per­son­al train­er, explains Bloom­Na­tion COO, Gregg Weis­stein.

Inside the BloomNation BloomPro Service

Because of this, the ser­vice is basi­cal­ly cus­tomiz­able. For a flat fee of $299 per month, you can have your account man­ag­er offer a spe­cif­ic strat­e­gy for grow­ing your online sales. This might include chang­ing up your copy, obtain­ing press cov­er­age, chang­ing up prod­uct lines or any­thing else that you and your account man­ag­er think might be effec­tive in grow­ing your busi­ness. And your account man­ag­er can also track those sales over time so you can make adjust­ments based on whats work­ing and what isnt.

Weis­stein says, Account man­agers can pro­vide Bloom­Pro users with a strat­e­gy to inno­vate their online busi­ness and the abil­i­ty to track their per­for­mance with detailed month­ly overviews. Fur­ther, Bloom­Pro florists receive addi­tion­al high-touch sup­port from oth­er depart­ments with­in Bloom­Na­tion, includ­ing PR place­ments, SEO fea­tures, mer­chan­dis­ing, and ecom­merce con­ver­sion exper­tise.

Aside from Bloom­Pro, Bloom­Na­tion pro­vides a pletho­ra of oth­er ser­vices aimed at inde­pen­dent florists. The most pop­u­lar is the companys online mar­ket­place where florists can list their flo­ral arrange­ments and oth­er prod­ucts for sale to get in front of more poten­tial cus­tomers online. The com­pa­ny cur­rent­ly has more than 3,000 florists in its net­work across the U.S.

So you dont have to sign up for Bloom­Pro specif­i­cal­ly to take advan­tage of the companys offer­ings. But if youve been look­ing for a way to bol­ster your flo­ral busi­ness online and dont have the resources to hire some­one full time, its an inter­est­ing option. You do need to sign up for a min­i­mum of three months in order to use the Bloom­Pro ser­vice.

Image: Bloom­Na­tion


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Charles Milander es un destacado experto en tecnología y medios sociales. Ha sido corresponsal colaborador de CNN Expansion Mercado and Newspaper Listin Diario, productor de TV, presentador y presentador de Univision Radio, Telemundo47, Color Vision. Diseña arquitectura de software, tecnologías de Internet, mercadeo en red, desarrollo de productos.

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