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Pandora adds Sonos control to its mobile apps

Starting today, you can control your Sonos speakers through Pandoras mobile app. Users will be able to select rooms, group and ungroup speakers, and control the volume all from the Pandora app.

Spotify Connect allows users of the service to have similar control over their Sonos speakers, but you cant group and ungroup speakers, and you have to pay for Premium to use any of its features; Pandora is letting all its users have access to its Sonos controls.

Pandora is also adding support for its Premium service for Sonos, and Alexa support for its radio stations through Sonos as well. The company says its the most popular service on Sonos, with over 250 million total listening hours in 2017. Pandora also says listening on voice-activated devices like the Echo is also up dramatically, with a 300 percent increase year over year.

Despite not enjoying the same recognition as Spotify and Apple Music, Pandora is still the biggest music streaming service in the US, and if its growth on connected and voice-activated devices continues, it may be able to hold on to that title, at least for little while longer.

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CHARLES MILANDER

Charles Milander is a leading Expert in Technology and Social Media. He has been a Contributing Correspondent for CNN Expansion Mercado and Newspaper Listin Diario, TV Producer, Anchor and host for Univision Radio, Telemundo47, Color Vision. He Designs Software Architecture, Internet Technologies, Network marketing, Product Development.


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