Alamo Draft­house is the lat­est the­ater chain to offer a sub­scrip­tion pack­age to cus­tomers across all of its loca­tions, the the­ater chain announced today. That includes 41 Alamo Draft­house the­aters through­out the coun­try.

CEO Tim League first teased the sub­scrip­tion, called Sea­son Pass, back in March 2019, and it under­went some test­ing in cer­tain cities before rolling out nation­al­ly today. The sub­scrip­tion prices vary by loca­tion, rang­ing from $14.99 in small­er cities to $29.99 in big­ger mar­kets like Los Ange­les and New York.

“This is a huge win for movie lovers.”

Fur­ther break­downs of the price vari­ants can be read on the company’s web­site. The mem­ber­ship allows for one reg­u­lar­ly priced tick­et per day, and reser­va­tions can be made up to sev­en days in advance. A press release from Alamo Draft­house con­firmed the mem­ber­ship also works for screen­ings in 3D, 70mm, Dol­by Atmos, and The Big Show (Alamo’s cus­tom pre­mi­um large for­mat). Screen­ings using spe­cial tech will come with a $1.99 sur­charge per tick­et.

“This is a huge win for movie lovers,” League said in a press release. “The entire rea­son we opened the Alamo in the first place was to share the movies we love with as many peo­ple as pos­si­ble, and Sea­son Pass is the per­fect means for folks to explore more and more films.”

Although Alamo Draft­house is the newest chain to offer a sub­scrip­tion mod­el, it’s in no way the first. AMC offers Stubs A‑List, a pro­gram that allows cus­tomers to see up to three movies a week and col­lect dis­counts on snacks, for less than $25 a month. Per­haps the most famous movie the­ater sub­scrip­tion was MoviePass, which came to a fiery end in Sep­tem­ber 2019 after near­ly two years of tur­moil.

League and his team are aware of what hap­pened to com­pa­nies like MoviePass, and he reit­er­at­ed that Sea­son Pass won’t go down the same route. The goal is to build a sus­tain­able pro­gram that enables sub­scribers to see as many movies as pos­si­ble, while also ensur­ing that Alamo can finan­cial­ly accom­mo­date it.

“The Sea­son Pass sub­scrip­tion mod­el was cre­at­ed and refined for more than a year through a com­bi­na­tion of data and close­ly mon­i­tor­ing guest feed­back,” League added.

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