Thoughts equal beliefs; beliefs equal actions; actions equal results, he says.

6 min read

Opin­ions expressed by Entre­pre­neur con­trib­u­tors are their own.

In this series called Mem­ber Show­case, we pub­lish inter­views with mem­bers of The Ora­cles. This inter­view is with Rey Perez, glob­al brand­ing expert, CEO of AMP Pro­duc­tions, and cre­ator of and The inter­view was con­densed by The Ora­cles.

Who are you?
Rey Perez: I’m an inno­va­tor who cre­ates solu­tions to entre­pre­neurs’ prob­lems. I’ve lever­aged tech­nol­o­gy, sys­tems, and process­es to find a niche work­ing with ser­vice-based entre­pre­neurs, or “per­son­al­i­ty-dri­ven busi­ness­es.” For exam­ple, speak­ers, coach­es, authors, con­sul­tants, and train­ers — any­one who is the face of their busi­ness.

My Brand in 2 Days work­shop turns you into the rec­og­nized author­i­ty in your niche or indus­try. It includes copy­writ­ing, pho­tog­ra­phy, graph­ic design, web design, and social media, as well as a unique mar­ket­ing strat­e­gy to attract more expo­sure, leads, and refer­rals for your busi­ness with­out spend­ing a dol­lar on adver­tis­ing.

My busi­ness mod­el is based on what I cre­at­ed for myself. I live and breathe what I teach, using it dai­ly, and love see­ing my clients suc­ceed with the same sys­tem and meth­ods.

What are you more skilled at than most peo­ple in the world?
Rey Perez: I’m mas­ter­ful at cre­at­ing high­ly effec­tive sys­tems and process­es that pro­duce mas­sive results, sav­ing time and mon­ey, and gen­er­at­ing even more rev­enue. In every busi­ness I’ve owned, I cre­at­ed a dupli­cat­able and scal­able process that always led to expo­nen­tial growth.

What are the core val­ues that guide your busi­ness?
Rey Perez: Busi­ness is built on rela­tion­ships: Every­thing I do focus­es on con­nect­ing with more peo­ple, build­ing trust, cred­i­bil­i­ty, and pro­vid­ing val­ue. This means I nev­er have to sell to any­one — they’re attract­ed to who I am and the val­ue I bring. If they have a need for my offer, they’ll most like­ly choose me over the com­pe­ti­tion. Focus­ing on rela­tion­ships has tripled my busi­ness.

What did you learn from your favorite men­tor?
Rey Perez: Les Brown, the num­ber-one moti­va­tion­al speak­er on the plan­et, who is now also a client and a good friend, taught me about how to per­se­vere through your strug­gles — and that your biggest break­down can lead to your biggest break­through.

For exam­ple, in col­lege, I was a night­club pro­mot­er in South Beach, Mia­mi, prepar­ing for a spring break event while invest­ing mon­ey to devel­op the venue I was work­ing at. A few weeks before spring break, the own­ers pulled me into the office and said, “Thanks for your hard work, but we are going to do spring break our­selves this year.” I lost $22,000 from invest­ing in the venue and $65,000 that I would have made dur­ing the vaca­tion peri­od.

This was a huge break­down for me, and I had to start all over. This was one of the low­est moments in my life, but it was the cat­a­lyst to tran­si­tion into mar­ket­ing busi­ness­es and busi­ness events, lead­ing to the cre­ation of my com­pa­ny, AMP Pro­duc­tions.

What advice would you give to your younger self?
Rey Perez: First, always come from a place of con­tri­bu­tion: The more you give, the more you receive. The law of attrac­tion is always at work, whether you like it or not. You attract what you focus on. Thoughts equal beliefs; beliefs equal actions; actions equal results. So, pay atten­tion to your thoughts. If you’re think­ing about what you don’t want, that’s exact­ly what you’ll get. Hen­ry Ford, who rev­o­lu­tion­ized the car indus­try, said it best: “Whether you think you can, or you think you can’t — you’re right.”

Sec­ond, pay atten­tion to the peo­ple you invest your time with. Your aver­age income will be the aver­age income of the five peo­ple you spend the most time with. Try to be the dumb­est or least suc­cess­ful per­son in the room. Your cir­cle of influ­ence will take you up or down.

How do you define great lead­er­ship?
Rey Perez: Lead by exam­ple. Peo­ple won’t do what you say; they will do what you do. If you want to be a great leader, focus on being an exam­ple for your team, com­mu­ni­ty, and orga­ni­za­tion — and learn the skill of pub­lic speak­ing. Being a great com­mu­ni­ca­tor who can relay your mes­sage “one to many” is one of the most pow­er­ful gifts in the world.

How do you iden­ti­fy a good busi­ness part­ner?
Rey Perez: It depends on the sit­u­a­tion, but pri­or­i­tize their char­ac­ter, val­ues, lev­el of integri­ty, and vision for the busi­ness. Their knowl­edge must also align with my cus­tomers’ needs. Although hav­ing part­ners can be chal­leng­ing at times, you can cre­ate so much more as a team. As the old African proverb says, “If you want to go quick­ly, go alone. If you want to go far, go togeth­er.”

Which sin­gle habit gives you 80 per­cent of your results?
Rey Perez: I’ve devel­oped a habit of con­tin­u­al­ly pro­vid­ing val­ue every time I meet some­one or speak to an audi­ence. The more I give, the more I receive. By focus­ing on pro­vid­ing oth­ers val­ue and not sell­ing them, I’ve nur­tured joint ven­ture part­ners and rela­tion­ships that ele­vat­ed my busi­ness to the next lev­el.

If you ever start a char­i­ty, what would it be called and what would it do?
Rey Perez: I cur­rent­ly sup­port sev­er­al char­i­ties, all focused on youth and teach­ing them entre­pre­neur­ship skills. My busi­ness donates a por­tion of rev­enue, and I encour­age all my clients to cre­ate social­ly con­scious com­pa­nies that give back. I’m cur­rent­ly in the process of cre­at­ing a 501©3 non-prof­it orga­ni­za­tion for entre­pre­neurs and youth called The Big Impact.

What do you want to be known for, or what do you want your lega­cy to be?
Rey Perez: My name “Rey” means “king” in Span­ish. My par­ents are both from Cuba and I’m first-gen­er­a­tion Amer­i­can. I’ve worked hard to achieve my suc­cess and expe­ri­enced many ups and downs over my career. I am so com­mit­ted to empow­er­ing peo­ple to be suc­cess­ful entre­pre­neurs. One of my life’s mis­sions is to be a “king­mak­er.” A good king empow­ers oth­ers to become the best ver­sion of them­selves — they lead their team, busi­ness, orga­ni­za­tion, and com­mu­ni­ty with hon­esty, integri­ty, and grat­i­tude. I want to leave a lega­cy for entre­pre­neurs and busi­ness own­ers to become “king­mak­ers” for future gen­er­a­tions.

Con­nect with Rey Perez on his 360 Site, and become the celebri­ty in your niche at his next Brand in 2 Days event.

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