Apple Card issuer Gold­man Sachs is being inves­ti­gat­ed over alle­ga­tions its algo­rithm is offer­ing high­er cred­it lim­its to men than women.

James Martin/CNET

An inves­ti­ga­tion into Gold­man Sachs Group’s cred­it card prac­tices has begun after a tech entre­pre­neur’s tweet­ed alleged gen­der dis­crim­i­na­tion in deter­min­ing cred­it lim­its for Apple’s new cred­it card.

In a series of tweets Thurs­day, David Heine­meier Hans­son crit­i­cized the Apple Card for giv­ing him a cred­it lim­it 20 times high­er than that of his wife, Bloomberg report­ed Sat­ur­day. The tweets imme­di­ate­ly went viral, even attract­ing com­ment from Apple co-founder Steve Woz­ni­ak, who said he had a sim­i­lar expe­ri­ence.

“The same thing hap­pened to us,” Woz­ni­ak tweet­ed. “I got 10x the cred­it lim­it.”

The same thing hap­pened to us. I got 10x the cred­it lim­it. We have no sep­a­rate bank or cred­it card accounts or any sep­a­rate assets. Hard to get to a human for a cor­rec­tion though. It’s big tech in 2019.

— Steve Woz­ni­ak (@stevewoz) Novem­ber 10, 2019

New York’s Depart­ment of Finan­cial Ser­vices con­firmed that an inves­ti­ga­tion was being con­duct­ed.

“The depart­ment will be con­duct­ing an inves­ti­ga­tion to deter­mine whether New York law was vio­lat­ed and ensure all con­sumers are treat­ed equal­ly regard­less of sex,” Lin­da Lacewell, the super­in­ten­dent of the New York Depart­ment of Finan­cial Ser­vices, told Bloomberg. “Any algo­rithm, that inten­tion­al­ly or not results in dis­crim­i­na­to­ry treat­ment of women or any oth­er pro­tect­ed class of peo­ple vio­lates New York law.”

A Gold­man Sachs spokesman did­n’t imme­di­ate­ly have a com­ment on the probe.

Launched in August, the Apple Card is backed by Mas­ter­card and Gold­man Sachs and lets con­sumers pay for goods and ser­vices online and in stores. Apple Card is dif­fer­ent from Apple Pay but builds on that fea­ture, it’s a mobile pay­ment sys­tem based on your exist­ing cred­it card that Apple has had in place since 2014.

Apple did­n’t imme­di­ate­ly respond to a request for com­ment.

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