Today Tidal launched a new “Com­mu­ni­ty Heroes” pro­gram that offers a 40 per­cent dis­count to first respon­ders in the US, includ­ing peo­ple who are fire­fight­ers, police offi­cers, and EMT / EMS. The dis­count applies to both Tidal’s Pre­mi­um and HiFi plans, knock­ing a Pre­mi­um mem­ber­ship down to $5.99 and a HiFi mem­ber­ship to $11.99 (orig­i­nal­ly $9.99 and $19.99).

To redeem the dis­count, qual­i­fy­ing mem­bers can make a new account on Tidal and then select a “First Respon­der” plan. Once the account is cre­at­ed, a ver­i­fied orga­ni­za­tion email address will need to be con­firmed by SheerID (a com­pa­ny that spe­cial­izes in ver­i­fy­ing groups like first respon­ders and mil­i­tary).

Every new mem­ber will get a 30-day free tri­al and then pay the dis­count­ed price for their sub­scrip­tion. Exist­ing mem­bers that are eli­gi­ble can change their account to a First Respon­der plan by going through the ver­i­fi­ca­tion process.

Tidal already offers a dis­count to mil­i­tary and stu­dent mem­bers, sim­i­lar to oth­er com­pa­nies like Pan­do­ra, and says it plans on expand­ing the “Com­mu­ni­ty Heroes” dis­count in the future to include oth­er groups, like teach­ers, nurs­es, and oth­er “under­served com­mu­ni­ty pil­lars.”

Pho­to by Amelia Holowaty Krales / The Verge

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