First class pas­sen­gers between Lon­don and New York get their own cin­e­ma in the sky.


1 min read


This sto­ry orig­i­nal­ly appeared on Engad­get

British Air­ways is set to tri­al VR enter­tain­ment on select first class flights from Lon­don Heathrow to New York JFK. From now until the end of the year, cus­tomers on these flights will have their own 3D cin­e­ma in the sky, and will be able to watch a vari­ety of films, doc­u­men­taries and trav­el shows in 2D, 3D or 360° for­mats.

The head­sets come from VR com­pa­ny Sky­Lights and are ful­ly immer­sive regard­less of how the wear­er is sit­ting — they’ll even work if they’re lying ful­ly flat (which is anoth­er first class lux­u­ry in itself). The line-up also includes a range of expert­ly-select­ed ther­a­peu­tic VR expe­ri­ences, such as guid­ed med­i­ta­tion and sound ther­a­py, specif­i­cal­ly designed for those with a fear of fly­ing.

British Air­ways is cer­tain­ly not the first air­line to adopt VR enter­tain­ment — Quan­tas tri­alled it back in 2015 and Alas­ka Air­lines did the same last year — but it is the first UK air­line to do so, and it’s a mas­sive name in the air trav­el biz, sug­gest­ing that in-flight VR could soon become an on-board norm.

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