Consider These 10 Different Avenues to Shape Your Marketing Strategy – Small Business Trends

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There are so many dif­fer­ent avenues you can take to mar­ket your busi­ness, from social media to email to paid adver­tis­ing. You can also use any com­bi­na­tion of these chan­nels. So its a good idea to learn about all the dif­fer­ent options so you can shape your own strat­e­gy. Here are some insights from mem­bers of the online small busi­ness com­mu­ni­ty about their favorite mar­ket­ing avenues.

Reward Your Twitter Followers

If you want more peo­ple to fol­low your busi­ness on social media, you have to give them a rea­son to do so. One tac­tic is to reward fol­low­ers through give­aways, exclu­sive dis­counts and sim­i­lar incen­tives. You can learn more about this strat­e­gy in a recent Social Media HQ post by Alex Williams.

Turn Facebook Live Audiences into Potential Customers

Livestream­ing has turned into a very real­is­tic way for busi­ness­es to con­nect with cus­tomers and even increase sales. Face­book Live can be a par­tic­u­lar­ly pow­er­ful tool. Read about how you can use Face­book Live to gain cus­tomers in a recent Wit­tyS­parks post by Fabi­ha Sid­diqui. Then see what Biz­Sug­ar mem­bers have to say about the post here.

Follow These Email Workflow Best Practices to Make More Sales

Email con­tin­ues to be an effec­tive method for sales pro­fes­sion­als. But clos­ing more sales can be a dif­fi­cult under­tak­ing. In a recent Process Street post, Josh Brown offers some best prac­tices and exam­ples of email work­flows to help you turn leads into actu­al sales.

Use These Advanced AdWords Targeting Techniques

If youre going to use paid search ads, tar­get­ing the right cus­tomers is key. The gener­ic tar­get­ing tech­niques wont do any­thing to set your busi­ness apart from the com­pe­ti­tion. But this Search Engine Jour­nal post by Ben Wood includes some advanced tar­get­ing tech­niques you can use to stand out.

Make the Most of LinkedIns Free Website Demographics

LinkedIn can be a great plat­form for com­mu­ni­cat­ing with poten­tial clients and busi­ness part­ners, espe­cial­ly for B2B com­pa­nies. You can also use it to gain insights about the pro­fes­sion­als who might be inter­act­ing with your web­site, as AJ Wilcox details in a recent Mar­ket­ing Land post.

Shoot More Videos for Your Business

Your businesss video mar­ket­ing strat­e­gy doesnt have to only con­sist of pro­fes­sion­al­ly shot footage. You can cre­ate more con­tent that is authen­tic and speaks to your audi­ence, just as Jane Shee­ba shares in  a recent post on her blog. Mem­bers of the Biz­Sug­ar com­mu­ni­ty also com­ment on the post here.

Grow an Authentic Social Media Presence by Using Real Photos

Some brands and influ­encers might try to push the lim­its of authen­tic­i­ty to get a pho­to that seems espe­cial­ly unique or impres­sive. But these short­cuts often lead to fol­low­ings that arent real or sus­tain­able. Chad Stew­art elab­o­rates in a recent Biz Epic post.

Capture More Leads from Your Blog

Your blog can be a great asset if youre try­ing to increase sales for your busi­ness. So dont just use it as a way to share infor­ma­tion. Employ some potent lead cap­tur­ing tac­tics like the ones fea­tured in a recent Basic Blog Tips post by Mitt Ray.

Curate Content Like a Pro

A big part of social media mar­ket­ing is curat­ing the type of con­tent you want to appear on your chan­nels. But this is more com­pli­cat­ed than sim­ply pick­ing out the con­tent you like. This Con­tent Mar­ket­ing Insti­tute post by Hei­di Cohen includes some tips for curat­ing con­tent like a pro.

Improve Your Communication Technique

Over­all, using social media and con­tent to mar­ket your busi­ness comes down to com­mu­ni­cat­ing with cus­tomers effec­tive­ly. To improve your com­mu­ni­ca­tion tech­nique, check out tips from Chris Farmer of Cor­po­rate Coach Group. Then see what the Biz­Sug­ar com­mu­ni­ty is say­ing here.

If youd like to sug­gest your favorite small busi­ness con­tent to be con­sid­ered for an upcom­ing com­mu­ni­ty roundup, please send your news tips to: [email pro­tect­ed]

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Life Coach

Charles Milander es un destacado experto en tecnología y medios sociales. Ha sido corresponsal colaborador de CNN Expansion Mercado and Newspaper Listin Diario, productor de TV, presentador y presentador de Univision Radio, Telemundo47, Color Vision. Diseña arquitectura de software, tecnologías de Internet, mercadeo en red, desarrollo de productos.

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