Seri­ous search mar­keters like you know that in an ever-chang­ing indus­try, it’s essen­tial to reeval­u­ate what’s new, what’s changed, and what’s next…

  • What’s the lat­est with Google and Bing penal­ties?
  • How impor­tant is page speed, real­ly?
  • Should voice search be a pri­or­i­ty for your com­pa­ny?
  • Do know how to take advan­tage of new e‑commerce plat­forms like Ama­zon Adver­tis­ing?
  • What about offline con­ver­sion track­ing?

… the list goes on. Get answers to your burn­ing SEO and SEM ques­tions and learn how to nav­i­gate the lat­est changes in search mar­ket­ing at SMX East, Novem­ber 13–14 in NYC!

Pro­grammed by the edi­tors of Search Engine Land, this year’s con­fer­ence is an expert-led fire­hose of con­tent… 90+ ses­sions cov­er­ing every­thing from agency oper­a­tions (new!) to local search for mul­ti-loca­tion brands (also new!), video, con­tent, mobile, and, of course, our bread and but­ter: Search Engine Opti­miza­tion and Search Engine Mar­ket­ing.

Here’s a look at the SEO and SEM ses­sions on tap:

SEO

  • Break­ing Down The Peri­od­ic Table of SEO Fac­tors: 2019 Edi­tion
  • Learn­ing From The Win­ners of Google Algo­rithm Updates
  • Behind The Scenes With Google Search Con­sole and Bing Web­mas­ter Tools
  • Advanced Tac­tics For A Mobile-First Index­ing World
  • Con­ver­sa­tion­al Search and The Impact Of Voice On SEO
  • JavaScript: The SEO’s Swiss Army Knife
  • Google and Bing Talk Spam and Penal­ties
  • Schema and Struc­tured Data: “Hid­den” Gold For SEOs
  • Sat­is­fy­ing The Need For Speed
  • The Cor­rect Way To Test Your SEO Cam­paigns
  • Tack­ling the Chal­lenges Of Enter­prise SEO
  • Ask the SEOs

SEM

  • Break­ing Down The Peri­od­ic Table Of SEM Fac­tors: 2019 Edi­tion
  • How To Prop­er­ly Set Up Test­ing For Accounts Of All Sizes
  • Awe­some Tests, Prof­itable Results
  • Must-Have Reports For SEMs
  • From Tar­get­ing Prac­tice To Tar­get­ing Per­fec­tion: Your Key To Bet­ter Results
  • Under The Hood With Google Shop­ping, Ama­zon and Wal­mart Adver­tis­ing
  • The State of Offline Con­ver­sion Track­ing
    Clar­i­fy­ing
  • The Murky Waters Of Attri­bu­tion
  • Con­ver­sion Opti­miza­tion For The Long Run
  • Round­table: How Automa­tion Real­ly Works and When To Use It
  • Ask the SEMs

And don’t miss the SEO and SEM keynotes:

  • Keynote with Rand Fishkin – Google: From Everyone’s Search Engine to Everyone’s Com­peti­tor. In years past, Google has been the largest dri­ver of traf­fic to almost every web-based busi­ness in exis­tence. Today, that’s still true, but a strange new trend is rear­ing its head – Google’s becom­ing your pri­ma­ry com­peti­tor. From trav­el to sports, ref­er­ence to news, and answers on every top­ic, the search giant is work­ing hard­er than ever to keep searchers on Google rather than send­ing them to your sites. In this pre­sen­ta­tion, Rand will show, via click­stream data from 10s of mil­lions of devices, how the land­scape of the web is shift­ing, and how to com­pete against Google in a game they con­trol.
  • SEM Keynote Con­ver­sa­tion with Microsoft Adver­tis­ing. With 20% mar­ket share, Bing offers many ways for adver­tis­ers to reach new mar­kets. In this keynote, host­ed by Search Engine Land Edi­tor-In-Chief Gin­ny Mar­vin, you’ll hear what the Microsoft Adver­tis­ing team has been work­ing on, what adver­tis­ing oppor­tu­ni­ties are being devel­oped for the plat­form and where Microsoft sees search head­ed.
  • SEM Keynote Con­ver­sa­tion with Google. Google’s Chief Search Evan­ge­list Nic Darveau-Gar­neau, who works with Google’s most sophis­ti­cat­ed adver­tis­ers to improve the prof­itabil­i­ty of their cam­paigns, will share an insight­ful keynote con­ver­sa­tion with Search Engine Land’s Edi­tor-In-Chief, Gin­ny Mar­vin. The two will dis­cuss how the role of the search mar­keter has changed as a result of machine learn­ing and automa­tion as well as the steps SEM prac­ti­tion­ers must take to suc­ceed in this new world.

The agen­da also fea­tures two exclu­sive new tracks ded­i­cat­ed to agency man­age­ment and local search for mul­ti-loca­tion brands. Take a look at some of the ses­sions and speak­ers in store:

Agency Oper­a­tions and Man­age­ment

  • Prof­itable Pric­ing Strate­gies For Agen­cies
  • Man­ag­ing Clients, Man­ag­ing Your­self
  • Han­dling Client Tran­si­tions
  • Mak­ing The Pitch: Putting Your Best Foot For­ward With­out Giv­ing Away The Goods
  • Get­ting Your Agency Ser­vices Mix Right

You’ll hear from agency experts, like…

  • Rod Rich­mond (Clean Dig­i­tal)
  • Julie Fried­man Bac­chi­ni (Nep­tune Moon)
  • Jeff Camp­bell (Res­o­lu­tion)
  • Katy Lucey (Tinu­iti)
  • Duane Brown (Take Some Risk)
  • Amy McClain (Clark+Meyler)
  • Justin Freid (CMI/Compas)

Local Search for Mul­ti-loca­tion Brands

  • Rank­ing in Google Local and Google Maps
  • Google My Busi­ness From A to Z
  • Man­ag­ing Reviews On Mul­ti­ple Local Plat­forms
  • Local Pres­ence Man­age­ment for Mul­ti-loca­tion Brands
  • Future-Now Local Search: Assis­tants, Voice, Maps and More

Get ready to learn from mul­ti-loca­tion and local search experts, includ­ing…

  • Pur­na Vir­ji (Microsoft)
  • Tanu Javeri (IBM)
  • Greg Gif­ford (Wiki­mo­tive)
  • Cori Graft (Seer Inter­ac­tive)
  • Dan Leib­son (Local SEO Guide)
  • Adam Dorf­man (Reputation.com)
  • Mon­i­ca Ho (SOCi)

Ready to reg­is­ter? Choose your ide­al pass:

  • All Access: All ses­sions, keynotes, net­work­ing, and ameni­ties. Book now and save $300 off on-site rates!
  • All Access + Work­shop Com­bo (best val­ue!): The com­plete SMX expe­ri­ence + your choice of immer­sive, full-day work­shop. Book now and save $600 off on-site rates!
  • Expo+: Access to the Expo Hall and select net­work­ing events, plus down­load­able speak­er pre­sen­ta­tions, WiFi, refresh­ments, and more. Book now and… it’s free!

Reg­is­ter now and I’ll see you in NYC!

The post Check out the SEO & SEM ses­sions com­ing to SMX East appeared first on Mar­ket­ing Land.

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