It takes a lot of hard work to effec­tive­ly mar­ket a small busi­ness. But you don’t have to do it all on your own. It helps to have a ful­ly stocked mar­ket­ing toolk­it full of apps, plat­forms and strate­gies. Here are 10 sug­ges­tions from mem­bers of the online small busi­ness com­mu­ni­ty for tools and con­cepts to add to your mar­ket­ing toolk­it.

Check Out These Insanely Effective Chrome Extensions for Marketers

Mar­ket­ing help can come in unlike­ly places — even in your web brows­er. If you use Chrome, there are plen­ty of exten­sions to make your online mar­ket­ing tasks eas­i­er. Asi Dayan points out some of them in a recent post on Oribi.io.

Attract Local Customers with Google Maps

Google has plen­ty of out­lets that can ben­e­fit your mar­ket­ing efforts. But one that can some­times get over­looked is Maps. In a recent post on the Abtech Blog, Amit Chauhan offers some tips for using Google Maps to attract cus­tomers in your local com­mu­ni­ty.

Make Use of WhatsApp Business Profiles

Pop­u­lar chat app What­sApp just launched new pro­files specif­i­cal­ly for busi­ness­es. This means that your com­pa­ny could now bet­ter uti­lize this type of tech­nol­o­gy to com­mu­ni­cate with cus­tomers. Tim Peter­son elab­o­rates in a recent Mar­ket­ing Land post.

Learn from This Guide to Buyer Personas

If you want to sell more, you need to know who you’re sell­ing to. That’s where buy­er per­sonas come in. You can learn more in this beginner’s guide to buy­er per­sonas from Adam Heitz­man on the Search Engine Jour­nal blog.

Don’t Overreact to the Recent Facebook News

Facebook’s recent announce­ment of anoth­er updat­ed algo­rithm sent waves of pan­ic through the small busi­ness com­mu­ni­ty. But it might actu­al­ly not be as big of a deal as it seems, argues Rachel Strel­la of Strel­la Social Media. You can also see com­men­tary from the Biz­Sug­ar com­mu­ni­ty on the new changes.

Run an SEO Website Audit

No mat­ter how great your web­site looks and func­tions, it’s not going to help your busi­ness if no one vis­its. SEO can help in that area, but you have to know where to start. To get an idea of your start­ing point and to find areas for improve­ment, check out this post from Neil Patel.

Use These Tools to Hire Great Content Creators

If you want to step up your con­tent mar­ket­ing efforts, it can help to hire some great con­tent cre­ators. And you don’t have to go through the hir­ing process on your own. The tools in this Con­tent Mar­ket­ing Insti­tute post by Catal­in Zorzi­ni can help.

Step Up Your Productivity with These Apps

If you want to get more done for your busi­ness, whether it’s in mar­ket­ing or anoth­er area, there are plen­ty of apps and tools that can help. A recent Right Mix Mar­ket­ing post by Peter David­son includes some pro­duc­tiv­i­ty apps to help you do just that.

Start a Blog for Free

You’ve prob­a­bly already heard how much a blog can help with your small busi­ness mar­ket­ing. But did you know that it can also be a very cost effec­tive strat­e­gy? Mike All­ton of the Social Media Hat explains how you can start a blog for free a recent post. And Biz­Sug­ar mem­bers share thoughts on the post as well.

Learn the Psychology of Modern Mobile Advertising

For many busi­ness­es, online adver­tis­ing isn’t enough any­more. You have to tar­get mobile con­sumers with your adver­tis­ing efforts. And it can help to look into the psy­chol­o­gy of those con­sumers. Learn more in a recent Noobpre­neur post by Ivan Wid­jaya.

If you’d like to sug­gest your favorite small busi­ness con­tent to be con­sid­ered for an upcom­ing com­mu­ni­ty roundup, please send your news tips to: [email pro­tect­ed]

Pho­to via Shut­ter­stock


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